Community Support and Breastfeeding {Make a Difference}

by Mama Bice on July 5, 2013

I would like to start this post with a story.

Imagine a mother – a fresh new mother – with a baby just barely 24 hours old. She drives to another city the day after her birth for her first post-birth checkup with her midwife. After leaving the appointment she and her husband decide to stop for lunch. It is late afternoon, so they have their pick of places as none are crowded. A Red Lobster is calling mom’s name – she is famished after the long work of labor the day before and seafood just sounds heavenly. And maybe a little indulgent too!

Mom, Dad, and newborn are seated right away and order their food. Mom orders crab legs (her favorite!) since baby is sleeping peacefully in his wrap against her chest. Surely he will stay asleep long enough for her to shell the crab and eat. (More experienced moms are probably giggling right now!)

The food comes out, hot and steaming. On cue, baby wakes up and wants to nurse. Mom stares longingly at her plate, knowing she can’t bother with it right now because it takes two hands to get this newborn latched and stable for the whole feed. Dad offers to help her but mom declines – at least one of them should get a hot meal after all.

The server comes out to check that everything is going well. She sees mom’s predicament and says she will be right back. She comes back, with gloves on, and starts to shell all of the mother’s crab legs for her. All the while she talks to the couple about her children, her nursing experiences, and how great it is to see a young mother breastfeeding. She also shares stories of many cold meals because of the uncanny ability of babies to wake just when dinner comes out.

She finishes shelling the still steaming crab and gives the plate to mom. Mom figures out how to support baby’s head with the wrap so she can slide one hand out to eat her still hot dinner! Mom and dad get full bellies with hot food, and so does baby. What could have ended in mom sadly eating stone-cold crab legs instead has a happy ending.

That mother was me. I have *never* forgotten that server’s support and love in that moment, and I never will. One mother, reaching out to another giving simple and practical support. That one encounter gave me the pride and hope and confidence to nurse in public in the years that followed. That one encounter helped my husband to feel 100% comfortable with nursing in public as well – knowing that people would not always be rude to his wife. While we have had rude encounters, I can always look back to this first one and radiate with joy.

The support of the community can make a huge difference for mothers who take the journey through breastfeeding. In fact, in studies and interviews women tend to rate social support as more important than professional support on the duration of their breastfeeding experience 5. Why is this?

The answer is simple – we spend far more time in the world at large than sitting in a professional’s office. We need support from our partners, family, and community at large. We need to feel supported by other mothers. When a person feels like they are doing something alone – no matter what it is – they are far less likely to succeed or meet goals. Emotionally, we feel more able to succeed with social support.

The United States has some of the lowest rates of breastfeeding in the world among developed nations, and when you look at the rates of exclusive breastfeeding it becomes especially dismal. While about 75% of woman initiate breastfeeding – this is a very large category and a bit misleading. This includes one attempt in the first days of life. While this is great (so many mothers attempting to breastfeed!), it gives false hope as the total rates of breastfeeding. In 2007, at 6 months of age the rate of exclusive breastfeeding was only 13% 1. Lets keep in mind that six months of nothing but breastmilk is the current recommendation from every major group with an interest in infant health (this includes the AAP and WHO). What is happening to cause a drop from 75% of women attempting to breastfeed, to only 13% succeeding at 6 months?

The simple answer for most cases – lack of proper support. Study after study shows that our support network is vital to breastfeeding success. For most women, one caring and helpful IBCLC cannot undo the “work” of a society that does not really support breastfeeding. While it is possible for a woman to physically or psychologically be unable to breastfeed that sub-section of woman is statistically small – most certainly not 87% of woman or the human race would not have made it very far.

The Surgeon General put out a “Call to Action” in 2011, urging America to support breastfeeding. Much of the document focuses on increasing community support across the board – from the family unit, to the care provider, to society as a whole. Some highlights from the document include:

“Women with friends who have breastfed successfully are more likely to choose to breastfeed. On the other hand, negative attitudes of family and friends can pose a barrier to breastfeeding. Some mothers say that they do not ask for help from their family and friends because of the contradictory information they receive from these sources.” (pg 22)

What this little gem tells us is that mother’s who DO succeed in breastfeeding need to talk about it. We need to share our wonderful experience – it actually encourages other mother’s to more seriously consider breastfeeding in the first place. This also tells us that hearing conflicting and outdated information from “well meaning” family and friends is NOT helpful. (Big surprise there, right?)

Now, there is a whole section on Embarrassment. Yes, in the great nation of America, the Surgeon General actually has to address embarrassment as a barrier to breastfeeding.

“A study that analyzed data from a national public opinion survey conducted in 2001 found that only 43% of U.S. adults believed that women should have the right to breastfeed in public places. Restaurant and shopping center managers have reported that they would either discourage breastfeeding anywhere in their facilities or would suggest that breastfeeding mothers move to an area that was more secluded. When they have breastfed in public places, many mothers have been asked to stop breastfeeding or to leave. Such situations make women feel embarrassed and fearful of being stigmatized by people around them when they breastfeed. Embarrassment remains a formidable barrier to breastfeeding in the United States and closely related to the disapproval of breastfeeding in public. Embarrassment about breastfeeding is not limited to public settings however. Women may find themselves excluded from social interactions when they are breastfeeding because others are reluctant to be in the same room while they breastfeed. For many women, the feeling of embarrassment restricts their activites and is cited as a reason for choosing to feed supplementary formula or to give up breastfeeding altogether.” (pg 23)

This section goes on more but let me pause here. No matter how you choose to feed your child, I hope that above statement leaves a bad taste in your mouth. Only 43% of adults feel that a mother should feed her baby in public. Lets not even give the cop out of breastfeeding and “modesty”. This statistic literally translates to mean that 57% of Americans are uncomfortable with a baby being fed in public in a normal way. Only 28% in this particular study believed that breastfeeding should be portrayed on television 4.

Then we see proof that managers and business owners do ask women to leave if they breastfeed and refuse to move or stop. We see this in the news from time to time, but many people think it is rare. Is it really going to be a rare occurrence when over half of all Americans are uncomfortable seeing normal infant feeding? It also goes on to say that we are not just talking about public situations, that last section literally means that within their own homes and social units, women are being made to feel uncomfortable because they breastfeed. What woman is likely to keep breastfeeding if she doesn’t even have acceptance in her own home or social group?

To continue with the “Embarrassment” section:

” In American culture, breasts have often been regarded primarily as sexual objects, while their nurturing function is downplayed. Although focusing on the sexuality of female breasts is common in mass media, visual images of breastfeeding are rare, and a mother may never have seen a woman breastfeeding. As shown in both quantitative and qualitative studies, the perception of breasts as sexual objects may lead women to feel uncomfortable about breastfeeding in public. As a result, women may feel the need to conceal breastfeeding, but they have difficulty finding comfortable and accessible breastfeeding facilities in public places.” (pg 23)

This section speaks to how our breasts are viewed. First and foremost in our culture they are viewed as sexual. This context of breasts as primarily sexual is actually not the predominate view in the world as a whole by the way 3. This portion also speaks to an issue that comes up more and more with social media – the posting and viewing of breastfeeding photos. These studies and surveys prove that women need to see breastfeeding. The more you see it, the more normal it becomes.

Our sexual view of breasts did not just evolve from thin air – it evolved through a constant presence of sexual images of breasts in our culture. Simply put, the more we can promote and share the non-sexual view of breasts, the less sexual our breasts will become in the culture as a whole. I, for one, would be very happy to see that happen – not only for breastfeeding rates but also for the self-worth of women in general.

In the last sentence, the Surgeon General notes that even though women may feel compelled to hide breastfeeding because of these pressures, there is no where to hide! Our society seems to insist that we breastfeed “somewhere else” but where exactly is this wonderful place we are supposed to hide? Very few places, especially outside of large cities, have breastfeeding spaces. When was the last time you saw a breastfeeding room at your local grocery?

In the section of the document about ways to help increase breastfeeding rates, special attention is given to educating the fathers/partners and grandmothers. Studies show that lack of support from those two sources can lead to shortened breastfeeding (or never starting). There is also special attention given to strengthening and supporting woman-to-woman support groups, such as local La Leche Leagues or other community breastfeeding groups. Those two actions in our communities would be especially helpful to low-income women, where studies show that social support and acceptance are paramount to breastfeeding success 2.

Now I would like to switch gears. We know that community support can make a difference, but we hear little about it. Normally, we only see stories of mothers being harrassed for feeding their babies. If positive stories and experiences with breastfeeding can make a difference in breastfeeding rates, then we need to share them. I reached out to our support group and got many stories and photos, all about positive experiences with nursing in public!

“The first time I ever breastfed in public was last summer when my daughter was 8 months old. My family and I were on vacation in Austin, TX and we were on a tour in some underground natural caverns.  We were at a resting area and I chose a rock to sit on and started nursing her.  I was so nervous that someone would give me a dirty look or say something rude, but a woman came up to me and thanked me for nursing my baby.  That one little comment gave me the confidence I needed to keep nursing her in public and I have been doing so ever since.” – Jennifer

breastfeeding

“Over Memorial Day weekend there is a big festival by the beach where we live, so my husband and I invited our folks to join us and our 2 month old daughter. It was HOT with very little shade! My daughter was getting fussy so I sat down on a bench behind one of the vender’s who had an umbrella up. My mom, who is easily embarrassed, kept trying to give me a cover but I told her no and proceeded to nurse my baby. The vender turns around to see me nursing my daughter and says, “Good for you! Not enough mother’s breastfeed any more! Keep doing what’s best for your kid.”‘ – Beverly

breastfeeding

“We took a vacation to Vegas with our daughter. We had just finished a limousine ride, and walked back into our hotel. I sat in the lobby and started to breastfeed my little girl. A lady came by and told me breastfeeding is the most beautiful thing in the world! I wish I had taken a picture with her. It was such a positive experience for me.” – Krystal

Below is Brianna nursing at Disneyland. Just a fun fact, from a former Cast Member – Disney Cast Members are instructed specifically in training about the importance of nursing in public and that it is 100% legal and acceptable for women to do so anywhere in the parks or property. Some companies do care!

breastfeeding at Disneyland

Below is Katelyn nursing her son at the aquarium, her supportive husband at her side!

breastfeeding

If you have a positive nursing in public experience, please share it with us! And remember that the “other person” in these stories is someone just like you. Just one person reaching out to another and saying “Good Job” – it can literally change a mother’s whole outlook on breastfeeding. Next time you see a mother nursing in public – no matter how she chooses to do it – give her a smile or even better, a kind word.

References

  1. U.S Department of Health and Human Services. The Surgeon General’s Call to Action to Support Breastfeeding. Washington, DC: U.S Department of Health and Human Services, Office of Surgeon General; 2011.
  2. Pugh, L., Milligan, R., Frick, K., Spatz, D., & Bronner, Y. (2002). Breastfeeding Duration, Costs, and Benefits of a Support Program for Low-Income Breastfeeding Women. Birth: Issues In Perinatal Care, 29(2), 95-100. doi:10.1046/j.1523-536X.2002.00169.x
  3. Wolf, J. H. (2008). Got milk? Not in public!. International Breastfeeding Journal, 31-3. doi:10.1186/1746-4358-3-11
  4. Pettis, C. T., & Miller, M. K. (2007). PROMOTING BREAST-FEEDING THROUGH SOCIAL CHANGE. Women’s Policy Journal Of Harvard, 439-47.
  5. McInnes RJ, Chambers JA. (2008). Supporting Breastfeeding Mothers: Qualitative Synthesis. J Adv Nurs. 2008 May; 62(4):407-27. doi: 10.1111/j.1365-2648.2008.04618.x.

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